The 15th JIPA IP Symposium Program

[Theme] Market Creation & IP Strategy
- Catch a Business Chance by Utilizing Various Kinds of IP! –

Japan is expected to create new industry, new market and continued growth of them. There are efforts to a new industrial competitiveness such as IoT and Industry 4.0 in the world. We will discuss roles and future direction of intellectual property based on the successful cases and the ongoing cases to create new market. You will get a hint of IP activities for your company to become a world's leading company through the discussion.
[Day & Time] Wednesday February 17th, 2016 (10:00-17:35)
[Venue] Tokyo International Forum Hall C
[Time table] [Programs]
10:00-10:05 Opening Remarks
Mr. Toshikazu TANAKA (JIPA Chairperson) 
10:05-10:20  Guest Speech
Mr. Hitoshi ITO (JPO Commissioner)  
10:20-11:00 Keynote Speech I
Dr. Francis Gurry (Director General of WIPO)

Market Creating Innovation and Intellectual Property
In response to global competition, corporations try to enhance the level of innovation from incremental improvement of efficiency and productivity, to creating a leap in value and a new uncontested market. The keynote address will discuss the role of intellectual property to play in support of this emerging strategy and the creation of new market.

©WIPO 2009. Photo: Dhillon
11:00-12:00 Keynote Speech Ⅱ
Mr. Koji INOUE (Director-General, Industrial Science and Technology Policy and Environment Bureau, Ministry of Economy, Trade and Industry)

Standards Strategy of Japan
In terms of Japan's industry to strengthen its competitiveness, standardization becomes increasingly important. Speaker will discuss trends in international standards, and will suggest challenges and strategy which Japanese government and companies should tackle.

13:30-15:15 Panel Discussion ( I )
How to Utilize Various Kinds of IP to Create New Market

We will discuss future intellectual property strategies based on IP activities of the ongoing university-originated cases and the ongoing company-originated cases to create new market.


  • Mr. Yasuhiro TAKEDA (Chuo University)
  • Mr. Kenji KONDO (TOYOTA)
  • Mr. Mitsuomi SHIRAHASHI (iPS Academia Japan)
  • Mr. Yoshiaki TOKUDA (Panasonic)
  • Mr. Hajime YAMADA (Toyo University)
15:15-15:45 Break & Poster Sessions by JIPA Expert Committees 
JIPA's expert committees are researching on various themes relating to IP, such as legal issues, utilization of rights, development of human resources, management and so forth.
15:45-17:30 Panel Discussion (Ⅱ)
Success Stories: IP Strategies on Creating Market

We will review the points of success from some actual cases that created the new market, and think about the key essences of IP activities to grasp business opportunities.


  • Mr. Kazushi TAKEMOTO (Suntory)
  • Mr. Keiichi JIBIKI (unicharm)
  • Mr. Masahiro HARA (DENSO WAVE)
  • Mr. Makoto WATANABE (Rakuten)
  • Mr. Masataka NARUO (Kumamoto Prefecture)
17:30-17:35 Closing Remarks
Mr. Masahiro KAMEI (JIPA President) 
18:00-19:30 Reception Party 
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